In January 2008, a pair of vintage Nike Air Jordan basketball shoes sold online for $ 4,500. These original Air Jordans were in a mental state, the labels were still in the box and never worn. Amazing? Not really, given that Air Jordan shoes are as popular today as ever.
In 1985, people were actually stolen for armed weapons for Air Jordans. Before the signature shoe was launched, Nike signed Michael Jordan with the $ 2.5 million pledge not yet known. The thick black and red styles of the shoe clashed in the NBA, and the colors of the team's colors were white and the officials kicked. Jordan continued to wear shoes in court and set $ 5000 for each game. Nike has been happy to pick up the card and has since bought the popularity of shoes.
On the streets, shoes were the first to cost $ 100, and the kids wanted everywhere. Thus armed robberies have been reported in some cities. If you were Jordans, then you were in your state. There were also popular television commercials, directed by Spike Lee, with the headline "It's Gotta Be The Shoes".
The Air Jordan line is currently in the XXIII. (23), which corresponds to the retired number of Jordan's Chicago Bulls championship years. Shoes were launched with limited edition in 23 countries at only 23 locations at $ 230. Only a month later, the XXIII. (23) limited edition pairs for up to $ 1,500.
Since the original 23 years, Air Jordan has seen a new look every year. It also extends over the shoes to dresses, fragrances, and jewels. In recent years, without slowing line popularity, Nike has again released Air Jordan versions in limited edition and introduced the "retro" line of Air Jordans to take advantage of the needs of collectors.
Is that the end?
The Jordanian brand, the "Jumpman" logo of Jordan's silhouette, has now become Nike's own division. Some current NBA players sign up for the Jordan brand, not their own signature line, as other manufacturers are routine. Jordan owns Charlotte Bobcats, and Nike will not comment on details of their current deal with the legend.
The Air Jordan line is currently in the XXIII. (23) version and still popular, without fans and followers, neither Nike nor Jordan will confirm or deny rumors that the line is in the XXIII. As far as profitable as the line for Nike and Jordan, I will not accept that they will soon be over. After all, this is business and who kills a flowering brand? Either way, shoes will survive even if Nike and Jordan have taken over the checks and moving on to collectors continue to buy and sell them on the flourishing resale market.